Selected Works
Market Strategy: Nescafé vs. Bru
A comprehensive brand audit comparing global leader Nescafé with local favorite Bru. The report analyzes market positioning, consumer touchpoints, and the 'Glocal' strategy used to balance international brand identity with Indian regional preferences.
CarryCool
Carry Cool is a lifestyle backpack brand that bridges the gap between high-performance utility and modern, youth-centric aesthetics. It targets urban explorers who refuse to compromise on tech features or style.